Generative AI in Editorial Media – Insights from Finland

How is Generative AI reshaping the editorial media landscape? This session explores how Finnish media companies are integrating AI into their journalistic workflows, from content creation and newsroom automation to managing text archives and enhancing audience engagement. We will also discuss the role of university-industry collaborations in driving innovation.

Speakers:

 Kirsi Hakaniemi – Chief Digital Officer, Keskisuomalainen
Hakaniemi leads the digital strategy for Keskisuomalainen, a media company that owns 77 Finnish media brands. With over 20 years of experience in the media sector, she has been at the forefront of integrating AI into journalism, including its use in radio news production and journalistic text archives.

 Eeva Sederholm – Content Manager, A-lehdet
With over 20 years in Finnish media, Sederholm is currently the Content Manager at A-lehdet, a leading Finnish magazine company. She has also served as Editor-in-Chief at the regional newspaper Etelä-Saimaa. She will share examples of AI applications in magazine journalism and insights from ongoing AI discussions within journalistic organizations.

 Päivi Maijanen – Associate Professor, LUT University
Maijanen brings an academic perspective to the conversation, drawing from her research on AI’s impact on media organizations. She has worked on a joint project with A-lehdet and Keskisuomalainen, supported by the Media Industry Research Foundation of Finland, which explores AI-driven innovation and new organizational practices in media.

Moderator: Professor Ulrike Rohn, Baltic Film, Media and Arts School of Tallinn University, Estonia.

 This session is the only English-language session at an Estonian-language all-day conference. Attendance is free, and participants are welcome to join just for this session without attending the full conference. Register here: https://forms.gle/Pnn4HkKyVtFFUfweA